About Us

Welcome to Eyeglass.com — your neighborhood optical shop, just online.

Eyeglass.com launched in 1995, becoming one of the first online businesses to offer prescription eyeglasses, designer eyewear, and affordable frames. Founded by Dr. Robert J. Morrison and his son Jim, the company was built on a simple idea: combine the care and precision of a trusted local optician with the convenience of the internet.

Today, that same family spirit lives on as the next generation — their daughter Lena— carries the legacy forward, bringing a modern touch to the family’s decades-long commitment to quality and personal service.

The Heart of Our Store: Sam

For more than 30 years, Sam has been at the center of what makes Eyeglass.com special. She knows the optical world like the back of her hand — and she knows how to make every customer feel taken care of.

Having trouble finding a frame? Sam will help you track it down.  Confused about lenses or prescriptions? Sam will call or text to walk you through it — step by step.

Sam’s expertise and care are what make us different. She brings the personal attention of your favorite local optician to the convenience of online shopping.

What Makes Us Different

We’ve been trusted by our customers for nearly three decades because of our authentic products, authorized brand relationships, and dedicated support.
We specialize in unique frames.  If it’s hard to find, chances are we’ve got it — and if not, Sam will help you find it.

We’ve succeeded the old-fashioned way — through repeat customers who value personal service. When you shop with Eyeglass.com, you’re not just buying glasses; you’re joining a family business that has cared for its customers for generations.