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Why Order From

Why Finding an eyewear provider you trust is no simple task and the choices online are virtually endless. Here’s what you can expect from us at

Experience The founders of are pioneers in both the optical industry and online business. Our Founders have pushed forward the boundaries of the optical world through their contributions, were one of the first sites for online eyewear and have been a trusted name online since 1995.

Excellence We are committed to using only optical quality frames and superior lenses. To ensure the highest quality product and service, we have a licensed optician review every prescription for power and accuracy before and after a lens is inserted into a frame.

Eyewear Selection At, we pride ourselves on carrying the finest selection of hard to find pieces not found in typical stores. In addition, we offer thousands of choices of designer eyewear and affordable frames at a fraction of the cost of offline stores. If you don’t see what you’re looking for, you can always contact us and we’ll find it for you.

Quality Service A convenient online shopping experience is supported by readily available customer service. Call and speak to a human being and get answers to all of your questions. We’re available by phone M-F 9am-5pm (EST) at 1-800-808-0895. You can also email us at and get prompt attention to your matters.

Philanthropy is invested in making eyewear a right for every human being that needs it. This is not just a business, this is a lifelong passion. We are invested in the eyewear industry on all accounts and seek to advance the industry with our efforts.