Join Our Email List & Get 10% OFF Your First Purchase

E-mail Address:

Press New Site - Classic Styles.
San Francisco Chronicle - July 12, 2012

Vintage. Retro. Hipster. has classic frames no matter what they are called., an online eyewear retailer since 1995, has launched a new site design reflecting their focus on vintage eyeglass frames. has hundreds of brands available including RayBan and Armani eyeglasses, but its specialty has always been classic optical frames. Through the years, the name of the styles have changed. Vintage eyeglasses, preppy frames, classic spectacles and nerd eyewear are now called hipster glasses. has always carried unusual styles such as tortoise shell frames, round glasses, horn rim and even monocles. Since the eyeglass styles of Woody Allen and John Lennon have recently become trendy, has re-designed the site to reflect what people were asking for: cool, hip eyeglass frames. founder, Jim Morrison, loves when people find a frame they couldn't find anywhere else. "Just yesterday we had a request from a man who couldn't find a frame wide enough for his face. We sent him a link to our Big and Tall Eyeglass section and he was so happy you would have thought he never had a frame that fit his head!" has redesigned its website to prioritize specialty prescription eyewear. From retro frame styles by L.A. Eyweworks to designer eyeglasses by Lafont, now has the site to fit the style. Exposes Prescription Sunglasses.
Yahoo! News June 14, 2012

Today's myth-buster: prescription sunglasses. Summer sun begs sunglasses and if someone needs
prescription lenses in their sunglasses the cost can get pretty high. Since the choices can seem daunting
and too technical, has come out with a simple buying guide.

A Victory For
Victory Optical Styles

A Victory For is pleased to announce that they have become an authorized dispenser for Victory Optical.

(PRWEB) May 24, 2012 is pleased to announce that they have become an authorized dispenser for Victory optical. Victory has two eyewear lines, Heritage and Inspired, both vintage eyeglasses with a unique history. (, is a leading online optical dispenser of prescription eyewear since 1995 and specializes in unique and hard to find eyewear. Victory and are collaborating to bring quality unique eyewear direct to consumers.

Jim Morrison, founder of, was at a trade show when he saw a line of optical frames he knew were perfect for his site. Victory was a funky, retro line with styles from the forties and fifties. He recognized right away that the Victory styles are not just updated versions of old designs but rather the frames are manufactured to be identical to models from the forties and fifties.

As cool as the frames were, what Jim really liked was the story. Victory was a frame company started in 1941 back when eyeglasses were actually made in the US. Almost all frame manufacturers were from Massachusetts, grown around the factories of American Optical and other manufacturing towns like Newark, NJ. Like AO and hundreds of small manufacturers, Victory went out of business in the 1980's. That is, until the current owner, William Marfuggi and grandson of Victory founder, Vincent J. Salierno, discovered original styles in an attic and decided the time was right to bring them back to market.

Here is the great part! William didn't have all the original styles but in his search, he found the exact frames on the vintage section of, some of the pieces dating back 60 years and still in original packaging. Not knowing they would meet later, William ordered his grandfather's old frames from and used them as models for reproduction - exact reproduction.

Due to Jim and William’s newfound partnership, the entire line of frames and sunglasses are now on in the Victory Collection department, making the largest online seller of Victory frames. When Jim told his father about the coincidence with Victory, Dr. Robert J. Morrison, a leading optometrist and co-patent holder of the soft lens, now retired, said, "Mr. Salierno, I remember him. He called on my practice. We were a good customer in the fifties... see if his son will give you the family discount." The Internet may seem to be full of businesses less than 10 years old but this alliance goes back through time to generations past.

Eyes on a bigger market
By Michael Braga
Sarasota Herald Tribune
July 29, 2004

Seeing the Future
By Ed Ericsson
February 2004

Dot-com focuses efforts on hard-to-find eyewear
By Michael Braga
Sarasota Herald Tribune
July 7, 2003

Sarasota company may be on 'Today'
By Ferdie De Vega
Sarasota Herald Tribune
July 18, 2001

Sarasotan finds Web niche in eyeglass frames
By Philip A. Lieberman
Gulf Coast Business Review
February 4, 2000

Yahoo! honors
Sarasota Herald Tribune
January 15, 2000

Inventor's vision aids poor's sight
By Rick Barry
Tampa Tribune
April 26, 1995