The report about the high cost of eyeglasses shows consumers how to use the Internet to save money when buying frames, Morrison said. "She was certainly aware that eyeglasses cost a lot, and they shouldn't."

A Today show spokeswoman did not return calls on Tuesday.

Chatzky called Eyeglass.com as a "regular customer" but did identify herself, he said. "She called ready to shop."

Of the companies Chatzky contactec, "she said we were the least expensive. She had done her research," Morrison said.

Eyeglass.com, 4808 S. Tamiami Trail, has been an independant Internet company since 1999. Before that, it was part of Morrison International, which developed eye-care technology for charities and developing copuntries, for four years.

It's Web site draws more than 100,000 page views per month, Morrison said. "We're one of the survivors and thrivers."

If Chatzky mentions Eyeglass.com during the "Today's Money" segmanet on Friday, it would be a first for the company.

"She said there's millions of viewers, so be prepared to respond," Morrison said.

We know when we have any kind of public awareness, sales and traffic increase," he said. "This could be very important to us."